Paid-Ad Campaigns
Paid-Ad Campaign
This performance-driven campaign was crafted to boost awareness and drive admissions for Kavya School. It included a flagship 30s ad encapsulating the school’s all-in-one offerings, followed by multiple 15s breakdowns focusing on key USPs and parent testimonial clips. Additionally, the campaign was distributed through a highly targeted paid ad strategy, focusing on conversion-optimized placements.
📊 Results Achieved (Within 2 Months):
Impressions: 6,778,459
Clicks: 151,146
Leads: 543
Sales Conversion Rate: 10.2%
Result: Admission target successfully met within 2 months using a creative-led performance funnel
Kavya School +2 in 30 seconds
A high-impact 30s ad campaign spotlighting Kavya School +2 designed to say it all, fast. I mapped out the script/copies, visual flow, and motion graphics concept, and collaborated closely with the video team to bring the final vision to life.
USP Breakdowns in 15 Seconds
Following the core 30-second ad for Kavya School, I created a series of 15-seconds cutdowns, each focusing on a single, standout USP of the brand. These were designed to dive deeper into individual value points while keeping the viewer hooked in a short, friendly format.
Parents Testimonial in 15 Seconds
These 15-second testimonial ads feature authentic parent voices, each echoing a core USP of Kavya School, backed by real satisfaction and lived experience. Designed to humanize the brand and build trust, these videos blend emotional storytelling with strategic messaging.
These testimonial clips brought credibility and warmth to the overall campaign, adding depth and proof to each value proposition in under 15 seconds.